Pernod Ricard

Following various creativity workshops, we co-designed an innovative and interactive solution—the LightCube. This smart ice-bucket is tailored for the VIP areas of nightclubs and is equipped with a detachable ice container, LEDs, a 360º camera, Wi-Fi access, and a 7-inch touch screen. The design allows customers to place orders directly from their tables and interact with others, significantly enhancing their experience. Simultaneously, bar owners benefit from faster service delivery, expanded offerings, and the capability to send personalized promotions. Our team incorporated Pernod Ricard’s ideas into every design decision, leveraging their industry insights. Through an iterative, human-centered design process, we developed low and medium fidelity prototypes, testing and refining the concept with real users based on their feedback.

The implementation phase involved the creation of tailored software and the assembly of the final product. Our propellers developed three distinct applications: one for the LightCube itself, one for the bartenders, and a control panel for Pernod Ricard’s management. The user interfaces featured bright colors on a dark background to echo the nightclub ambiance, with streamlined interactions to minimize confusion in the bustling environment. To ensure quality and functionality, we sourced and manufactured all necessary components, establishing a small production line to assemble 15 pilot units of the LightCube. Each unit underwent rigorous individual testing to ensure optimal operation of both hardware and software, preparing them for deployment in the dynamic nightclub settings.