NEEDED EDUCATION

An adaptive education platform for digital businesses

Health & Wellness

Needed Education

The Challenge

Founded in 2019 by a team of digital experts in Latin America, Needed Education emerged with a vision to revolutionize workforce training through a cutting-edge digital platform. This platform aimed to equip businesses with the necessary tools to enhance their teams’ skills, preparing them for the demands of a rapidly evolving digital landscape. Internally, Needed Education struggled with limited in-house expertise in strategic planning, design, and engineering. This lack of resources threatened the quality and timely launch of the platform, potentially impacting their credibility and market penetration across Latin America. In need of comprehensive support, Needed Education invited propelland to ensure that their vision could be realized effectively and efficiently.

Needed Education Platform

90%

achievement rate for students completing courses with the new design platform.

+15x

users’ commitment and engagement (vs. traditional e-learning platforms)

The Solution

/ Business Strategy

We assessed the most innovative teaching practices from different industries around the world, identifying key trends and pain points that affect the learning experience for adults. From there, we created different user archetypes based on user needs and desires, allowing us to design the ideal learning journey for each user. This helped Needed align their vision and strategic growth plan, while prioritizing efforts to progressively iterate and continuously scale through a human-centered approach.

/ Content Generation

Thorough user research helped us identify which type of content to prioritize for users as we refined the platform’s overall experience and developed educational courses on key topics like agile, customer persona development, and journey mapping. Our next step was content generation, designed to increase consumer engagement throughout the entire user journey.

“Propelland's guidance was crucial in successfully launching Needed across the region, from bulletproofing our learning platform strategy and rapidly validating user experience with digital prototyping, to designing immersive brand experiences”

Gustavo Barcia

CEO AND FOUNDER, NEEDED EDUCATION.

/ Technology Development

Finally, combining strategy, design, and engineering we brought Needed Education’s adaptive learning digital platform experience to life. To help further differentiate their unique education program, we re-designed brand elements to enhance the look, feel, and tone of voice, all designed to increase appeal and usability to the end user. 

Needed Education received an internationally acclaimed Red Dot Design Award for Interface Design.

Impact

One year since its launch, our collaborative approach has significantly boosted Needed’s success, achieving an impressive Net Promoter Score of over 80 and a 90% course completion rate. Compared to traditional e-learning platforms, Needed saw a 15-fold increase in user engagement. Our fast-track delivery reduced project lead time by 40%, launching the platform in under four months. By adopting our agile framework and breaking down internal silos, we facilitated swift and innovative solutions. Just a year after launch, Needed stands out as a top digital transformation educational experience in Latin America. This success was recognized with a prestigious Red Dot Design Award for Interface Design at the 2022 Red Dot Awards, highlighting its impact on Latin American businesses.