PERNOD RICARD: PlanPlanner
A digital platform to help consumers plan memorable events
Consumer & Retail • Build Growth Engines
Pernod Ricard:PlanPlanner
The Opportunity
Pernod Ricard wanted to strengthen its partnership with its HORECA customers while generating new channels of engagement with end consumers, providing value in their day-to-day.
The Challenge
To design and launch a new service offering for bars and restaurants, along with a viable business model that would help a traditional company to digitalize the leisure industry providing an added value offer that would improve consumers’ lives while creating a deeper connection with them.
The Solution
Restaurants and bars offer carefully crafted experiences in beautifully designed spaces where patrons can enjoy their food and drink offerings. Besides the most popular hours of breakfast, lunch, and dinner, these spaces are vastly underused, while expenses like rent and utilities continue to add up. We created a digital platform for Pernod Ricard that helps bar owners take advantage of the off-peak hours by offering their spaces to end consumers who are in search of a place to enjoy unique experiences in an integrated way.
Through this new service, customers can discover bespoke curated experiences, find the plan that best suits them, and book unique events.
The Approach
/ THE BUSINESS MODEL
We designed PlanPlanner as an online marketplace to promote restaurants and help people plan special events in their city during downtimes. As a broker, PlanPlanner receives a percentage service fee from every booking, which in turn helps the brand maintain and improve the platform.
/ DESIGN & PROJECT MANAGEMENT
From the user experience to the operational and business requirements, we spearheaded a team of partners that helped us develop and launch the platform while helping the client define the hypothesis and key metrics that needed to be measured during the pilot.
/ PARTNERING WITH CLIENTS
Once the service and the platform were defined, we helped our client determine the value offering and commercial strategy to help PlanPlanner scale and grow. We partnered with several clients in Madrid and Barcelona to help us refine the service to deliver a meaningful experience to consumers.
/ ITERATIVE DESIGN
The initial concept of Share Your Bar (now PlanPlanner), has been iterated several times thanks to constant validations with users and potential customers.
/ CREATING THE BRAND & DESIGN SYSTEM
We proposed a high contrast combination palette of gray and yellow tones to represent the energy and joy of the interface.
We created the design systems to increase efficiency in product development. With a consistent design language in place, it became easier to create products at scale that are consistent in aesthetics, user interface, and user experience.
Impact
Pernod Ricard España launched PlanPlanner in 2018 as its strategical bet of the year and has scaled nationally ever since.
