Designing and developing a hackathon for NASA in Madrid.

Mobility & Cities

NASA SpaceApps

The Opportunity

NASA SpaceApps is the biggest hackathon on Earth, with more than 29,000 participants from 71 countries and 225 cities. It aims for participants to solve a challenge proposed by the agency in a 2-day sprint.

The Challenge

Designing and executing the NASA SpaceApps hackathon in the city of Madrid, Spain, offered the participant teams the space and the tools they needed to ignite their talent and capabilities.

The Solution

We designed a journey with different key moments with the participants in mind, creating toolkits and providing mentoring to boost their creativity and reach the best solution for each challenge. We partnered with great companies like WeWork, AWS, Airbus, P&G, and the PowerMBA. They imparted their knowledge and talent to the challenge and judged the best ideas, which would then be sent to NASA.

“This year, the bar of the event and participants was superb. Many thanks for the great partnership and for uplifting the digital journey in Spain: awesome ideas, vibrant location, top-notch talent. A perfect environment to celebrate the digital era.”


Southern Europe and CSO, P&G

The Approach

/ Delivering an out-of-the-world experience

NASA SpaceApps happens simultaneously all over the world, and we wanted to provide the participants in Madrid with an exclusive experience that would allow them to thrive and give their best during the sprint.

/ Finding the right partners

From the space where the hackathon was to be held to the knowledge of industry experts, we partnered with companies that could help boost the team’s capabilities, understand the specific barriers of each challenge, and make the best use of the latest technologies. From aeronautical engineers, data analysts and scientists, as well as IT experts, along with the Propelland team, we delivered a great overall experience.

/ Sharing our way

In the height of the hackathon rush, participants not only need discipline and focus, but also the right tools to keep track of their ideas and bring them to life. To that effect, we provided the participants with the design tools they needed to stay on track throughout the weekend.