COSENTINO
Designing the future kitchen experience
Industrial & Energy • Build Growth Engines
Cosentino
The Opportunity
Cosentino, as the market leader in countertops, wanted us to identify opportunities that would help them reinvent the future experience in the kitchen, while transforming the countertop purchasing process, currently managed mostly by pros and big box stores.
The Challenge
Transforming Cosentino´s core business towards a new ecosystem of products and services based on a smart data platform to generate new channels of direct relationship with users through three different approaches:
“We were right when we thought that propelland would be the perfect partner to help us transform our core business towards a new ecosystem of products and services.”
Valentín Tijeras Product and R&D Corporate Director
The Approach
/ IDEATION OF DISRUPTIVE CONCEPTS
After conducting intensive research, we gathered enough insights to ideate up to 7 disruptive concepts of Smart Countertops. From those 7 ideals, the client validated 3 concepts: Welcome by Cosentino, MyKitchen Pal & Cohub.
/ UNDERSTANDING THE MARKET
In order to identify opportunities that could support a revolutionary concept, we conducted interviews to understand present and future challenges of the industry, as well as client and user real necessities.
/ PILOT EXECUTION
Product launch in a controlled market in favor of gathering key data and validating final aspects of development.
The Solution
Transforming Cosentino´s core business towards a new ecosystem of products and services based on a smart data platform to generate new channels of direct relationship with users through three different approaches:
/ COHUB
Focused on stimulating coexistence between families, Cohub considers both needs and preferences of all family members, and offers an intuitive, personalized service that creates a unique atmosphere, making the kitchen the perfect place to connect with each other.
/ WELCOME BY COSENTINO
In a saturated industry where it’s hard to differentiate from the rest of competitors, Welcome by Cosentino offers a unique experience during a critical phase of the customer journey: the countertop installation, which represents a new beginning for many users who are remodeling or building their kitchen. The objective was to develop a long-term relationship with the buyers, adapting to their needs, and evolving with them.
/ MYKITCHEN PAL
Born to assist on the countertop design process and subsequent purchase, a clear pain point for many users, MyKitchen Pal offers a personalized, guided service to help customers choose the products that better fits their home and their lifestyle.
