BBVA: Open Spaces

An open space experience to foster innovation

Financial Services

BBVA: Open Spaces

The Opportunity

BBVA wanted to lead the fintech ecosystem and reaffirm themselves as digital transformation leaders by creating an innovative open space where visitors could connect with the bank’s core and business units.

The Challenge

Creating a multifunctional and versatile open space where visitors can connect, experience, collaborate, personalize, experiment, transform, and learn with BBVA through innovation and technology. 

The Solution

A user-centric, flexible open space where BBVA could share their products, processes, and services with their visitors, and invite them to experience and learn together. In other words, guiding them towards a successful future, all while leading the fintech industry.

The BBVA open space was designed as a route that forms the center of the space and opens towards the other areas. Now it’s an ecosystem that offers innovative interaction through technology points with the visitors. There, they can connect, collaborate, experiment, transform, and learn about things like Real-time Data, Selfie In-Out, Interactive Voting, Connecting Visitors, Connected Windows, or Exploring the “Future You.”

The Approach

/ Designing BBVA open banking experience

Establishing successful criteria and analyzing successful open space cases; ideating co-creation sessions with BBVA employees to define an innovative structure and Open Space functionalities; and, finally, to recap gatherings in order to design up to 3 mock-ups as 2D- and 3D-Illustrated concepts for final validation from the client.

/ Prototyping BBVA open spaces

After prioritizing concepts and defining the final experience, prototypes are sent to San Francisco HQ for engineering design and testing. A first version of the Open Space is created for client approval with our long and trusted partners, specialized in space production, installations, and technology.

/ Bringing it to life

Gathering of feedback from first prototyping versions and applying final adjustments. Creating 2D & 3D mock-ups of final design for client input and approval for definitive BBVA creation and implementation, supervised by Propelland and their specialized partners.


While the project is still being implemented, the BBVA Open Space continues to serve as a place of inspiration, connection, and learning, where ideas become opportunities.