Essential topics for CPG business plans in 2024

CPG companies must proactively anticipate changes in consumer needs and behaviors. Leveraging the disruptive potential of AI, these companies can analyze vast amounts of data to gain insights into consumer patterns, predict demand, and optimize supply chain operations.

Concurrently, the shift toward sustainability—emphasizing reusability, circular waste management, and carbon neutrality—is critical. CPG leaders, driven by regulatory and consumer pressures, are moving away from unsustainable practices, necessitating a tailored ESG approach to balance environmental impact with financial growth.

Additionally, the emergence of new brands and products, alongside the challenges of inflation and uncertainty, highlights the need for rigorous Revenue Growth Management (RGM) assessments. Through evaluating commercial capabilities across pricing, promotion, and product strategies via a dedicated RGM Data Platform, CPG companies can identify performance gaps, seize mid-term opportunities, and refine long-term strategies, ensuring sustained leadership in a competitive landscape.

Download the CPG’s Must Have 2024 Insight report here.