About propelland

Propelland is a global strategy, design, and engineering firm helping companies transform and grow. We are a diverse group of thinkers, makers, hackers, and life-long learners tackling complex problems to improve people’s lives, with hubs in San Francisco, Madrid, Mexico City, Monterrey and Bogotá. Our talented and multidisciplinary teams have the privilege of working with Fortune 500 companies across industries and around the world. Small by design, we prefer to fly while others walk.

We are industry and solution agnostic, characterized by relentless curiosity. We work end-to-end beyond just research and strategy–covering everything from opportunity definition and discovery to MVP and go-to-market launch. To generate and implement innovative solutions, we partner with industry-leading clients and leverage our design thinking, business strategy, and engineering capabilities.

About the role:

As a Digital Product Design Lead you will transform complex systems and datasets into user-friendly designs, and translate research insights into practical, innovative solutions. The successful candidate will lead projects end-to-end, maintain direct communication with stakeholders, and refine abstract concepts into compelling narratives. A deep understanding of interaction patterns and fluency in visual design and development languages are essential. This position is ideal for a visionary leader eager to bridge the gap between theoretical research and tangible design applications, aiming to make a significant impact in the digital product design landscape.

What you'll do:

– Bridge the gap between research insights and tangible design concepts.

– Simplify intricate systems or extensive datasets into user-friendly models.

– Lead end-to-end projects with teams under your supervision.

– Develop frameworks like customer journeys and service blueprints based on research inputs.

– Formulate experience principles guiding future design decisions.

– Prioritize MVP features and construct user story backlogs.

– Assist in defining roadmaps in collaboration with strategy and technology teams.

– Design information architecture, navigation models, and interaction patterns.

– Create wireframes, user flow diagrams, and application maps.

– Establish direct communication and relationships with stakeholders throughout projects.

– Refine abstract concepts into meaningful narratives addressing business opportunities, technical feasibility, and organizational structure.

– Test interactive prototypes.

– Document interaction guidelines.

– Develop a mental repository of interaction patterns for various contexts.

Does this sound like you?

– +7 years of experience in design consultancy or startup environments focused on digital product design.

– Fluent in both visual design and development languages.

– Full understanding of project goals, business requirements, and constraints.

– Ability to translate business requirements into user stories.

– Experience in leading UX/UI workstreams, including Hi-Fi wire framing, prototyping, and design systems.

– UI skills and demonstrated experience effectively.

– Experience in conducting secondary research, benchmark trends, and analyzing competitors.

– Ability to define and prioritize opportunity areas, translating them into tangible concepts.

Can't wait to meet us?

We are excited to get to know you and start the conversation about how we can grow together!

Click “Apply Here” and let’s start a journey of growth and transformation.

Life at propelland

Propelland is an equal opportunity employer building a diverse and inclusive workforce. We put people front and center in everything we do and thrive on a diversity of personal experience, perspectives and backgrounds to help us do great things. Extraordinary work begins with extraordinary people.