Designing an interactive hydration experience for FIFA World Cup athletes.
The design process of the innovative new powerade bottles that were used by players in the FIFA World Cup in 2014 and the FIFA Women’s World Cup in 2015. Designed in San Francisco, manufactured in China, Spain and USA.
The powerade bottle was used by all the 32 teams in the FIFA World Cup. It was a dream for us to see it in the hands of our soccer heroes!
Details of the design of the interactive powerade bottle. Printed LEDs were used as the lighting technology to provide a thin form factor to the rubberized sleeve. The colored rings near the top reflected the national team colors. With an inductive charger in the base of the bottle, there was no need for cables and ports for recharging.