Meet the Propellers

Our multi-disciplinary team consists of humanists, strategists, technologists and designers. We are a healthy mix of young and experienced professionals with experience in Fortune 500 companies as well as disruptive startups that aim to design better products and services for people with the goal of helping companies grow. We believe in co-creating with all the stakeholders involved - both from the user side as well as from the client side.

  • Hugo
    A hybrid thinker and passionate doer leading transformational solutions for 20 years in Unicef, Coca-Cola and Telefonica helping them grow by designing products and services that matter to people. He is an active startup advisor and mentor that believes in giving back.
  • Sid
    A multidisciplinary designer and technologist creating digital and physical products that are simple and powerful. He believes that ideas are only as good as their execution and has a passion for making things happen.
  • Alberto
    A serial entrepreneur with 20 years experience in helping businesses reach their customers better. He has created four successful independent service companies in different domains and this is his fifth.
  • Luis
    A passionate and creative entre/intrapreneur with over 10 years experience working with large corporations, consulting firms and his own startup. He is obsessed with the critical role of design in creating ground-breaking business models.
  • Juan
    A restless former intrapreneur with more than 20 years leading digital and marketing departments for Coca-Cola, Avon Cosmetics, Televisa, J. Walter Thompson and Bellsouth. Passionate about the impact of technology and disrupting business models that are creating the crazy social revolution we are all experiencing.
  • Paula
    A multidisciplinary designer with a background in architecture and experience leading international design projects. She is always eager to learn something new and passionate about creating new experiences through human-centered design.
  • Dwight
    A service designer bringing technology and design together to influence the way people interact. He believes that a rigorous process and meticulous craftsmanship can create meaningful experiences.
  • Jordan
    An industrial designer interested in taking on complex challenges in order to simplify people's lives. In his spare time he designs engaging characters and worlds for games.
  • Marimar
    Marimar is a design strategist and creative thinker with 10+ years experience designing strategies and programs in the Mexican Government. She thrives connecting ideas to enhance projects and starting projects from scratch, always seeking novelty.
  • Alejandro
    Passionate, curious and enterprising industrial engineer who integrates design and development into meaningful solutions like a true unicorn. His dream is to improve the education system, loves to dance cuban salsa and learns faster than a Formula One car.
  • Matt
    A designer focused on creating innovative products by merging physical and digital experiences. He believes in constantly building, learning, and exploring.
  • Carlo
    An industrial designer who strives to create intuitive experiences and fun interactions that resonate. Perpetually hunting for the best cat pictures.
  • Alison
    A design strategist who employs design thinking to unearth and act on the higher-level benefits people are seeking. She crafts holistic, user-centered solutions that are that are dynamic, creative and appeal to intrinsic human needs.
  • Alex
    A thorough creative designer focused on producing immersive experiences and managing user's reactions by testing solutions with them for the best of the final results. He is always looking for life enhancing experiences.
  • Martin
    A glocal innovator and entrepreneur who is always up for a new challenge, learning and evolving in order to deliver meaningful experiences. He believes in teamwork and passion as support to all activity.
  • Clay
    An industrial and strategic designer with an interest in pushing boundaries. She believes only by testing limits, beginning with our own, can innovation take place.
  • Santi
    An industrial design engineer with experience working in creative educational environments. He truly believes that education and design are the most powerful tools to change the world.
  • Mariano
    An Industrial designer with the flexibility, empathy and curiosity of a world traveller; and the professional experience of a strategic designer. He believes in getting things done: fail fast and cheap, learn and repeat
  • Natalia
    A psychologist specialized in market research and customer insights, passionate about strategic design who really believes that design is created by and for people. She is always trying to understand the complexity of humans.
  • Pedro
    Industrial designer, passionate strategist and truly believes that we can make things better by design. In constant search of the simplest, most intuitive and enduring solutions that make people's lives easier.
  • Mariana
    A design strategist interested in finding valuable insights that inspire great ideas with experience in creating and managing brand value. She enjoys sports in nature and looks to find solutions that simplify people’s life in an environment friendly manner.
  • Diego
    A creative and innovative mechatronics engineer not scared to fail. He is passionate for renewable energies and always iterating to find new solutions to problems.
  • Mario

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