About

Meet the Propellers

Our multi-disciplinary team consists of humanists, strategists, technologists and designers. We are a healthy mix of young and experienced professionals with experience in Fortune 500 companies as well as disruptive startups that aim to design better products and services for people with the goal of helping companies grow. We believe in co-creating with all the stakeholders involved - both from the user side as well as from the client side.

  • Hugo
    A hybrid thinker and passionate doer leading transformational solutions for 20 years in Unicef, Coca-Cola and Telefonica helping them grow by designing products and services that matter to people. He is an active startup advisor and mentor that believes in giving back.
  • Sid
    A multidisciplinary designer and technologist creating digital and physical products that are simple and powerful. He believes that ideas are only as good as their execution and has a passion for making things happen.
  • Alberto
    A serial entrepreneur with 20 years experience in helping businesses reach their customers better. He has created four successful independent service companies in different domains and this is his fifth.
  • Luis
    A passionate and creative entre/intrapreneur with over 10 years experience working with large corporations, consulting firms and his own startup. He is obsessed with the critical role of design in creating ground-breaking business models.
  • Juan
    A restless former intrapreneur with more than 20 years leading digital and marketing departments for Coca-Cola, Avon Cosmetics, Televisa, J. Walter Thompson and Bellsouth. Passionate about the impact of technology and disrupting business models that are creating the crazy social revolution we are all experiencing.
  • Paula
    A multidisciplinary designer with a background in architecture and experience leading international design projects. She is always eager to learn something new and passionate about creating new experiences through human-centered design.
  • Dwight
    A service designer bringing technology and design together to influence the way people interact. He believes that a rigorous process and meticulous craftsmanship can create meaningful experiences.
  • Jordan
    An industrial designer interested in taking on complex challenges in order to simplify people's lives. In his spare time he designs engaging characters and worlds for games.
  • Alejandro
    Passionate, curious and enterprising industrial engineer who integrates design and development into meaningful solutions like a true unicorn. His dream is to improve the education system, loves to dance cuban salsa and learns faster than a Formula One car.
  • Carlo
    Carlo
    An industrial designer who strives to create intuitive experiences and fun interactions that resonate. Perpetually hunting for the best cat pictures.
  • Mario
    A product designer focused on human centered design and prototyping new methods of communicating form. He believes that passion, curiosity, making and teamwork lead to finding new and innovative design solutions.
  • Paul
    An industrial designer on a mission to create more joyous and sustainable products, driven by his fascination with human cultures and the natural world. His appetite for adventure is surpassed only by his appetite for actual food.
  • Alex
    A thorough creative designer focused on producing immersive experiences and managing user's reactions by testing solutions with them for the best of the final results. He is always looking for life enhancing experiences.
  • Martin
    A glocal innovator and entrepreneur who is always up for a new challenge, learning and evolving in order to deliver meaningful experiences. He believes in teamwork and passion as support to all activity.
  • Clay
    Clay
    An industrial and strategic designer with an interest in pushing boundaries. She believes only by testing limits, beginning with our own, can innovation take place.
  • Santi
    Santi
    An industrial design engineer with experience working in creative educational environments. He truly believes that education and design are the most powerful tools to change the world.
  • Mariano
    Mariano
    An Industrial designer with the flexibility, empathy and curiosity of a world traveller; and the professional experience of a strategic designer. He believes in getting things done: fail fast and cheap, learn and repeat
  • Natalia
    Natalia
    A psychologist specialized in market research and customer insights, passionate about strategic design who really believes that design is created by and for people. She is always trying to understand the complexity of humans.
  • Rosa
    A creative and strategic designer who’s goal is to create game-changer ideas that make an impact on people. As a musician, she loves making things sound good. Her mantra is “make it happen so you’ll have a story to tell”.
  • Olaia
    An industrial designer passionate about the digital world. Always willing to put herself in other´s shoes to develop physical and digital products that make an impact and create valuable experiences for people and society.
  • Pedro
    Industrial designer, passionate strategist and truly believes that we can make things better by design. In constant search of the simplest, most intuitive and enduring solutions that make people's lives easier.
  • Mariana
    Mariana
    A design strategist interested in finding valuable insights that inspire great ideas with experience in creating and managing brand value. She enjoys sports in nature and looks to find solutions that simplify people’s life in an environment friendly manner.
  • Diego
    Diego
    A creative and innovative mechatronics engineer not scared to fail. He is passionate for renewable energies and always iterating to find new solutions to problems.
  • Mario
    An industrial design engineer who is always looking for solutions that not only impact the user but also help us transform the entire environment. Design should help us to live in a more sustainable world, more linked to nature and society.
  • Victor
    Victor
    A business strategist with more than 25 years of experience, leading and transforming Finance and Procurement functions within different industries, including Food & Beverages, Health Care and Automotive.
  • Angie
    An innovation and design engineer specialized in project management. A curious wanderer and a movies and good music lover seeking to create solutions that enhance people’s lives, always taking advantage of the different opportunities that come her way.
  • Abdul
    Abdul
    A pure Creative Technologist who is interested in the intersection of hardware, software and, creativity. He likes all kinds of dessert and wants to make the world a better place.
  • Jonathan
    Jonathan
    A UX/UI designer who prioritizes the human experience and creates solutions that will bring people closer together. His ambitions for solving challenging problems come from his profound passion for influence and innovation.
  • Khanh
    Khanh
    A mechanical engineer/product designer who pushes for the unexpected, the magical, and the whimsical. An opportunist to the core, her motto is that she'll try anything once.
  • Stephen
    An Industrial Designer with a passion for exploring the unknown, and treading through new waters. Actively working towards designs that create fun and exciting moments throughout life motivated by human interaction, research, and simplicity, excited by form, color, and what ifs.

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