About

Meet the Propellers

Our multi-disciplinary team consists of humanists, strategists, technologists and designers. We are a healthy mix of young and experienced professionals with experience in Fortune 500 companies as well as disruptive startups that aim to design better products and services for people with the goal of helping companies grow. We believe in co-creating with all the stakeholders involved - both from the user side as well as from the client side.

  • Hugo
    A hybrid thinker and passionate doer leading transformational solutions for 20 years in Unicef, Coca-Cola and Telefonica helping them grow by designing products and services that matter to people. He is an active startup advisor and mentor that believes in giving back.
  • Sid
    A multidisciplinary designer and technologist creating digital and physical products that are simple and powerful. He believes that ideas are only as good as their execution and has a passion for making things happen.
  • Alberto
    A serial entrepreneur with 20 years experience in helping businesses reach their customers better. He has created four successful independent service companies in different domains and this is his fifth.
  • Luis
    A passionate and creative entre/intrapreneur with over 10 years experience working with large corporations, consulting firms and his own startup. He is obsessed with the critical role of design in creating ground-breaking business models.
  • Paula
    A multidisciplinary designer with a background in architecture and experience leading international design projects. She is always eager to learn something new and passionate about creating new experiences through human-centered design.
  • Liz
    A creative strategist dedicated to integrating design and business to create meaningful experiences. She is continually learning from people in every corner of life.
  • Dwight
    A service designer bringing technology and design together to influence the way people interact. He believes that a rigorous process and meticulous craftsmanship can create meaningful experiences.
  • Jordan
    An industrial designer interested in taking on complex challenges in order to simplify people's lives. In his spare time he designs engaging characters and worlds for games.
  • Marimar
    Marimar is a design strategist and creative thinker with 10+ years experience designing strategies and programs in the Mexican Government. She thrives connecting ideas to enhance projects and starting projects from scratch, always seeking novelty.
  • Alejandro
    Passionate, curious and enterprising industrial engineer who integrates design and development into meaningful solutions like a true unicorn. His dream is to improve the education system, loves to dance cuban salsa and learns faster than a Formula One car.
  • Matt
    A designer focused on creating innovative products by merging physical and digital experiences. He believes in constantly building, learning, and exploring.
  • Alex
    A thorough creative designer focused on producing immersive experiences and managing user's reactions by testing solutions with them for the best of the final results. He is always looking for life enhancing experiences.
  • Manuel
    A creative thinker with experience in advertising working for brands like IKEA, Telefonica and McDonald’s. He believes that the best way to build brands is to build the vision by doing.
  • Martin
    A glocal innovator and entrepreneur who is always up for a new challenge, learning and evolving in order to deliver meaningful experiences. He believes in teamwork and passion as support to all activity.
  • Ricardo
    An electronic engineer and physicist with experience in different research institutions. He is passionate about the combinations of technology, design and new ways of interactions because he believes they are the key to impact the way we live.
  • Ariane
    A multidisciplinary industrial designer and strategist, with a background in engineering and analytical thinking. She believes in the power of design to create real social impact, and aims to add value through innovative solutions to complex problems that matter.
  • Rucha
    A spirited and curious product designer interested in social design and system mappings. She believes the safety pin to be a perfect product and strives to design products and experiences to make the world a happier place.
  • Felix
    A maximum designer from a 30-people village in Austria that believes in making the world a better place. He uses his playful curiosity, naive imagination and creative force to inspire others and create joyful experiences.

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